Negroni Week, presented by Imbibe Magazine and Campari was launched in 2013 as a celebration of one of the world’s most iconic cocktails and as an effort to raise money for charities around the world. From 2013 to 2016, Negroni Week grew from about 100 participating venues to 6,000 venues around the world, and to date, they have collectively raised nearly $900,000 for charitable causes.

This year Negroni Week takes place from June 5-11, 2017, when once again, bar and restaurants will be mixing classic Negronis and Negroni variations for a great cause. To participate, each bar signs up for it, chooses from a list of recommended charities, and makes an immediate donation to that charity.

The Bombay chapter of Negroni Week at Razzberry Rhinoceros kicked off last evening and guests and cocktail enthusiasts tasted three renditions of the classic Negroni – crafted by Rojita Tiwari (Drinks & Destinations) and Master Bartender, Nitin Tiwari. The three variations were created to add a local touch to this international drink and to keep offer a fusion of Bombay flavours with a hint of global finesse. The three variations that you can try at Razzberry Rhinoceros in Juhu through this week are Cutting Chai Negroni, Crawford Sour, and Gola Negroni.

PS: In case, you were wondering, a classic Negroni cocktail is made of one part gin, one part vermouth rosso (red, semi-sweet), and one part Campari, garnished with orange peel. It is considered an apéritif.