Goa’s iconic beer, King’s is the talk of the town. The recent launch of Goa’s favourite lager has become the highlight of the beer scene in Mumbai. The beer brand has been acquired by Viikings Group and is set to enter the markets of Maharashtra and Karnataka and eventually expand across India.

King's new avatarBeer lovers, rejoice! King’s will be available in Mumbai from August 16. Earlier brewed and sold exclusively in Goa, King’s Black Label Premium Pilsner’s packaging has been revamped for the new markets: the label now sports a crown, adding a dash of regality to its look. The beer is price at Rs. 85 in Maharashtra.

All you beer lovers, you can now satiate your thirst with a sip of Goa’s quintessential brew. Go grab your piece of Goa, in a pint!